Sometimes I'll see a piece of the advertising flotsam that clutters the modern web and wonder what the person behind it was thinking.
Was this targeted at me because of my browser history? If I was a construction equipment buff would the characters be little backhoes and earthmovers? Or maybe the site just arbitrarily chose to stick little dinosaurs on its advertising for no real reason, with no relationship to the copy. Not even a "Don't go extinct! Get your degree!" Just weird.